We Helped Generate a Sales Pipeline of $7,500,000 for Resulticks

12x

ROI

150

Meetings Booked

Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration.

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Resulticks operates in a competitive market space and their ideal customer profiles are typical enterprise accounts which already have established CRMs and other data management platforms. As Resulticks expanded across APAC and North America they found themselves hitting a lot of brick walls due to their current market penetration and brand awareness.

The Problem

Insufficient resources to scale.

Resulticks’ sales team is very lean, and was heavily reliant on marketing events and activity to generate new leads. Whilst their sales team focused on managing and closing existing pipeline. As they looked to grow and accelerate, they needed a partner with cold outreach expertise to boost their pipeline.

Nectar's Solution

Cold outreach across LinkedIn, email and telephone calls to all verticals across APAC. Resultick’s team needed to sit down with decision makers, so we were tasked with getting discovery calls booked and sat appointments with executive sponsors across all 4 main verticals.

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Targeted Outreach: The Main Targets for Resulticks were Enterprise sized accounts in the following vertical:
- Banking
- Financial Services
- Insurance
- Retail (Brick & Mortar)
Cold Calling Campaigns: Leveraging their expertise in B2B sales, Nectar initiated cold calling campaigns aimed at booking meetings with key decision-makers within the targeted Enterprise sized accounts. This direct approach facilitated immediate engagement and interest.
Appointment Setting: Nectar guaranteed that all appointments set were with qualified prospects, ensuring a higher probability of conversion from meeting to sales pipeline.

The Results

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The collaboration between Nectar and Resulticks yielded remarkable outcomes:

Return of Investment: Nectar achieved a 12x ROI, we helped generate a Sales Pipeline of $7,500,000 for Resulticks' Big Data Cloud Solution
Qualified Meetings: A total of 150 meetings were booked with highly qualified prospects, setting the stage for potential business opportunities.
Successful Market Penetration: The strategic outreach and targeted marketing efforts enabled Resulticks to penetrate the Malaysian, Singaporean and Philippines markets effectively.

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Testimonials

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"Nectar was the perfect partner for us, as they not only understand the mechanics of the typical enterprise accounts, but guaranteed that all appointments would be qualified. This was critical for the success of the campaign, as it meant all the meetings sat had a strong chance of becoming pipeline. Since the success of the APAC region, we’ve now expanded to cover more territories."

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-Sneha Subramanian, Senior Marketing Manager