Challenges

Monday.com aimed for market dominance but encountered significant obstacles:

• Limited Market Awareness: Prospective clients were often unaware of the significant efficiencies Monday.com offered compared to traditional methods, hindering lead generation.
• Resistance to Change: The familiarity of existing systems like spreadsheets discouraged potential customers from adopting new technologies.
• Communication Gaps Across Departments: Departments like production, quality control, and logistics lacked efficient communication, impacting smooth collaboration.

Nectar's Strategic Approach

To maximise these gains, we implemented a comprehensive strategy:

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• Market Mapping for CRM Optimisation: We conducted a detailed market mapping exercise targeting large manufacturing enterprises (1,000+ employees) with a significant presence in Singapore that required 40 or more CRM licences. Strategic messaging emphasised Monday.com's unique value proposition in inventory management and communication, enabling resources to be allocated to the most promising prospects and enhancing the sales process's efficiency and effectiveness.
• Strategic Multi-Channel Outreach: A strategic, multi-channel approach incorporating cold calls, emails, and LinkedIn ensured consistent touchpoints on different days. This proactive outreach secured meetings with prospects who fit Monday.com’s Ideal Customer Profile (ICP), driving awareness and interest among companies previously unaware or undecided.
• BANT Scoring Methodology: Using the BANT (Budget, Authority, Need, Timeline) framework, Nectar identified SQLs with clear goals and urgent requirements. This quality assurance methodology ensured that leads were relevant and sales-ready, improving CRM data reliability and aiding strategic decision-making.
• Advanced Email Marketing Automation: By defining Monday.com's ICP and Total Addressable Market (TAM), we deployed personalised email campaigns that educated prospects on the advantages of Monday.com’s platform. This greatly increased the number of qualified leads.
• Quality Control and Training: To safeguard data integrity, we established stringent quality control protocols and provided specialised training for CRM personnel. This improved data reliability and strategic decision-making.

Results

We collaborated with Monday.com to deliver impressive results through an appointment-setting campaign tailored for the manufacturing industry. Their focus on enhancing collaboration and addressing communication challenges resulted in 10 Sales Qualified Leads (SQLs) each month, directly contributing to a high-quality deal worth $50,000.

Nectar's strategic, data-driven marketing approach resolves immediate issues while establishing a foundation for sustained growth. By addressing communication barriers, refining lead qualification, and ensuring data accuracy, we empower companies like Monday.com to solidify their market position and achieve strategic goals.

Are you facing challenges in sales operations and data management? Contact us today to learn how our BDR services can transform your sales processes and deliver significant ROI. Schedule a personalised strategy session or join our webinars to see our solutions in action.

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