The Problem

Difficulty Converting Prospects

DottedSign faced challenges in securing meetings and closed deals. To overcome these, they partnered with Nectar, a market leader in demand generation and appointment setting services. 

DottedSign, based in Taiwan and lacking a local presence and cultural fit, sought to quickly establish a team capable of delivering results. They found the solution in Nectar, who already had a ready and equipped team ready to hit the ground running

The Solution

Nectar evaluated DottedSign's needs and developed a comprehensive approach that leveraged cutting-edge technology and data-driven approach to optimise sales efforts

1. Targeted Outreach: The main targets for DottedSign were Enterprise sized accounts in the following vertical:
   • Educational Institutions (Schools, Universities)
   • Financial Services
   • Insurance
   • Retail (Brick & Mortar)
2. Cold Calling Campaigns: Nectar initiated cold calling campaigns aimed at booking meetings with key decision-makers within the targeted Enterprise sized accounts. This direct approach facilitated immediate engagement and interest.
3. Appointment Setting: Nectar guaranteed that all appointments set were with qualified prospects, ensuring a higher probability of conversion from meeting to sales pipeline.
4. Deal Closing: Nectar crafted a customised sales playbook tailored specifically for DottedSign, utilising the BANT (Budget, Authority, Need, Timeframe) framework to qualify leads effectively. Our team actively led discovery calls, provided tailored product demos, and developed bespoke sales collateral, such as use cases, to enhance the closing process. This comprehensive approach secured meetings with potential clients and significantly increased the conversion rate from prospects to closed deals.

The Results

Nectar helped DottedSign achieve a 300% increase in closed deals within Q1 2023 compared to the previous year.

To continue delivering results, Nectar made changes to its prioritisation strategy. This included no longer prioritising companies with less than 50 employees unless they had a monthly usage of at least 30 documents. Additionally, Nectar will not prioritise prospects with existing e-signature platforms unless the renewal timeline is less than 3 months.

Nectar's partnership with DottedSign highlights our dedication to driving growth for our clients.